Marketing

Internet Marketing Fundamentals

"The Internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of Internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills,both companies and individuals will be able to create successful Internet marketing techniques."

Marketing

Marketing Basics

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever.  Marketing has gone beyond the classic printed ads, billboards or even television commercials.  Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.  

Marketing

Multi-Level Marketing

For many business people, the thought of multi-level marketing can seem kind of scary.  It is often misrepresented as a ‘pyramid scheme’, which can make some business owners weary.  Others may simply not have any information about it.  But with a little education and training, many people find multi-level marketing a great tool for their company.

Marketing

Personal Branding

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Marketing

Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. 

Marketing

Social Media In The Workplace

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.

Marketing

Trade Show Staff Training

Being a part of a trade show can be a wise investment for any company.  But preparation is important because it can ‘make or break’ how well you succeed during the show.  Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services.  Preparing your staff for the trade show is a big job, so get started early!